Are you starving to generate more leads through your blogging efforts? Are you stymied at how to draw in more targeted prospects on a persistent basis? Are you looking for blogging tips to maximize the time and effort you put into your site?
Think through your blog design. Make it easy for readers to find your capture page or opt-in form, enter their information and join your list. Struggling bloggers often do everything but ask people to join their list. Some include 5 to 10 calls to action on their blog, asking readers to do everything from liking their Facebook Fan Page to buying their latest product to sharing a post across social networks.
Asking people to do more than a few things confuses individuals. A confused person rarely takes action, and if your readers rarely take action good luck with generating leads through your blogging efforts. Resist the urge to add calls to action or widgets. Telling people to do more things is a poor idea. Establish clarity. Tell your readers to do one or two things, a few times throughout your blog, to generate more leads.
How can you design a lead-generating blog?
Include Your Primary Call to Action above the Fold
Most readers are lazy. This means most readers will not bother to scroll down to see your opt-in form. So make sure the form is above the fold, or visible when a visitor first downloads your webpage.
Include either an opt-in form or image linking up to your capture page. Make the call to action prominent. Forget ads, bells and whistles and all that other junk. You want your readers to do one thing: sign up for your list so you can begin the relationship-building process.
Build a simple, clear, easy-to-digest blog design. Include sufficient white space around your content. Keep ads to a minimum. If you struggle to generate leads you give your readers too many options.
Reduce your widgets. Clean up your blogging act. Focus your reader’s attention on signing up for your free giveaway, to build your list.
Less is almost always better. More clutters, confuses your readers and reduces calls to action taken. Remove extraneous content. Focus your reader’s attention on a few key elements of your blog to generate more leads.
Make Your Free Giveaway Attractive
Some bloggers offer no free giveaway at all. If you offer no giveaway bait you will have a tough time generating even a single lead. Other bloggers offer inferior, low-quality, substandard giveaways. You might generate a few leads but these folks will unsubscribe from your list immediately. A few bloggers offer a valuable giveaway but the offering is unrelated to their reader’s interests.
Make your free giveaway attractive to the readers in your audience. Either develop your own free product or offer a free product from an expert in your niche. If you really want to rake in leads daily you better create your own free product. You can establish authority and grow your list quickly by helping readers solve their problems with you free, value-packed giveaway.
Improve Your Content
Good, usable content attracts leads with ease. Post daily. Improve your writing skills. Take the time to craft compelling titles. By posting frequently, always intending to solve problems with your content, you can drive a steady amount of leads to your blog.
One note: the content must be targeted. This means using keywords or key phrases that your readers might search for to improve the quality and number of your leaders. Using search engine optimization techniques in each blog post makes your blog attractive to leads.
Place niche-related keywords in each post to drive a steady flow of targeted prospects to your website.
Use each of these tips to design a lead generating blog today.
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