The Future of Coffee with Kenco
Kenco Coffee is a brand that represents the positive future of coffee. How often do you think about where your comforting mug of java came from? Does it ever weigh on your mind that your morning pick me up could have caused acres of rainforest to be destroyed? Many of us would be devastated and our lives diminished if we never saw trees or wildlife again. That is a very probable reality of coffee’s negative future. Kenco coffee and companies like it offer a way to enjoy coffee responsibly.
Kenco coffee is sourcing 100% of their beans from Rainforest Alliance Certified farms. You might be wondering what this means and how it actively protects the rainforest.
The Rainforest Alliance have regulations in place to limit the negative impact farming has on tropical forests and help rebuild those forests. Only companies that achieve 50% of the Alliance’s requirements in certain areas and 80% compliance overall can become certified and given permission to use their seal.
So what are these important, nature saving regulations?
The Rainforest Alliance has been running for 20 years and only uses as much forest as they can give back. They achieve this by planting new trees to replace those they cut and using old coffee husks for heating rather than cutting down more trees. They use renewable resources, monitor and protect the surrounding forest. To avoid cutting down acres of endangered rainforest to make way for their crops they grow the coffee trees among existing trees where they can. The coffee trees become part of the forest and shade growth is utilized. Rainforest Alliance certified farms use bio-diversification of their trees to ensure healthy trees and a healthy forest. Organic farming is a priority and the farms must make certain their fermentation tanks do not pollute the rivers. Protecting the rainforest is not just about the trees themselves. If the water is contaminated it poisons the trees, wildlife and the local people and cannot be easily resolved. Alliance certified farms, such as the ones Kenco Coffee sources all its beans from, reuse their water to avoid waste and only use natural fertilizers.
It doesn’t have to cost the earth to drink delicious coffee responsibly. Make sure the coffee you use is from suppliers using Kenco coffee and other Rainforest Alliance certified brands.