Tablet Optimized Websites
2013 brings opportunities for online retailers to gain access to a new market of clientele: tablet computer owners. If retailers haven’t optimized their websites for this market segment, now is the time to do so.
Recent statistics show that people are now purchasing more on their tablet devices than on their smartphones. People also spend more per purchase when using their tablet computers than regular PCs and smartphones. Predictions also show that the smartphone and tablet market combined will generate over $67 billion in revenue for online retailers in 2015.
If you’ve decided it’s time to optimize your eCommerce store for tablet computers, here are a few tips to help optimize your website for better results:
The iPad and Kindle Fire
These are two of the most popular tablet computers available on the market. Your website should be optimized to run on both, so make sure to thoroughly research and test your store on both to determine what works well and what doesn’t. Doing this in the beginning stages of your optimization process will reduce headaches down the road.
Differentiate Smartphones and Tablets
Always remember that smartphones and tablets are two very different beasts and your website should treat them as such. If your eCommerce store is already optimized for smartphones, don’t assume that it will work well on tablet computers. You will still need to do some tweaking to get the best results.
Consumers also use tablets differently than their smartphones. While someone may be browsing for items to buy on their smartphone, they may not have time to purchase because they are out and about, concentrating on other tasks in their daily lives. In addition, smart phones simply aren’t as fast unless on a Wi-Fi connection. Most phone users are on 4G data when on the go.
When tablet users are logged on and browsing online stores, they are more likely to make a purchase because they are not mobile. They are sitting down with a fast Wi-Fi connection, concentrating on their browsing experience.
Reduce Steps to Payment
Make sure that your website is optimized to get that all-important final purchase from the customer. Reducing the number of clicks it takes to make a purchase will make the process much easier for your customers. At the beginning of the checkout process, incorporate a variety of third-party payment options to make their purchase more accessible.
The checkout process also gives you time to up-sell a variety of other products. Since the majority of people browse the internet while viewing their tablet in landscape mode, there is a lot of room left over in the margins. Utilize these margins to offer your customers more items that they might be interested in purchasing, based on what they have looked at in your online store.
Consider using Responsive Web Design
Responsive web design means that the one website you have designed works well for all three mediums: desktops, smartphones and tablet computers. If you decide to do this, you’ll still need to test different fonts and layouts to determine if they work well with all three.
Website Design for Fingers
Remember that people browsing through your website via a tablet computer is doing so with their fingers and not a mouse. Many people find it annoying when the buttons or links on a website are not easily touchable with fingers. Reduce the amount of clicks needed to browse your website and ensure that all links are large enough to click with the end of a finger.